ReachLocal Auto enables local auto dealers to benefit from sophisticated online marketing techniques previously available only to large corporations. Our patent-pending search advertising solution ensures that your listing appears prominently alongside only the relevant keyword search results which create local leads for you through major search engines like Google(R), Yahoo!, MSN, Ask.com, and AOL®. We work to get ads placed in the highest value position to generate the most efficient and qualified click-thrus to your dealership Web site. No matter how many valuable impressions your listing receives you only pay when potential customers click on the ad and visit your site directly.

From the very first click, ReachLocal Auto enables you to monitor and track every contact, all the time. When a local consumer clicks on an ad and goes to your Web site, we can track precisely how the consumer explores the site. You can see first-hand which products or offers are attracting new customers. Our technology also monitors and tracks when consumers contact you via e-mail or telephone from your Web site. We can also record prospects' calls to your business to ensure telephone inquiries are handled effectively.

Most importantly, all of your online inquiries and phone calls are mapped to the source of the traffic. This enables ReachLocal Auto, through ReachLocal's automated conversion optimization platform, to make your advertising more intelligent over time, by discovering which search engines and keywords drive the best ROI to your dealership. And all of this data is available in real time, 24/7, and phone calls can even be recorded for future playback and analysis.